Foxtrot Tango design consultancy

Our approach is based on human-centered methods, design psychology and design thinking, which can be applied to any design process - digital, physical, space, business design and everything in between.

Offerings include:

Research & insights - At the desk or out in the world, domain specific market insights, global trends, competitor mappings, user insights or usability/concept tests, we have a bag full of tools and experience to gather information, process it, and turn it into actionable insights.

Facilitation - Workshops, design sprints, co-creation sessions, you name it. We have conducted hundreds of workshops and design sprints, which have allowed us to gather a suitcase full of methods and build the courage to face even the most reluctant participant and provide them with the methods and encouragement that enables them to create and develop.

Strategy - We’re adept at creating a solid strategic foundation based on the right insights about customers, business and organisation. Using this allows us together to build a relevant and actionable strategy that can guide business decisions, and make your customers understand you and your offerings better.

Behavioural design - By applying the relevant knowledge about human cognition, emotion and other psychological concepts, we analyze the relevant touchpoints and ensure that they are designed to support the intended behaviour.

Service and experience design - Service is a major part of the interface between any product and its customer. Since no product can be experienced detached from the rest of the world, we take the entire context into consideration when designing a service or experience.

Talks, presentations, and courses - Foxtrot Tango is fuelled by knowledge that we are more than willing to share! Themes include insights-based design, behaviour design, design thinking, design psychology, designing for the senses, ethics in design, and much more.

Friends - Foxtrot Tango is lucky to have a bunch of awesome and talented friends - digital designers, film makers, graphic facilitators, brand designers, motion artists, product designers, strategists, ux designers, researchers, business developers, tech developers, architects, magicians and more. Whenever a job needs more muscle power, they are the heroes, we call upon.

About Frederikke Tholander

Frederikke holds an M.Sc. in psychology and has +10 years of experience working at design agencies for numerous clients all over the globe.
Her passion is at the intersection between people and products - whether the product is digital or physical, a service, a space or something else entirely.

For the long version - and an overview of previous clients - check this out.

Frederikke_Tholander